5 Things to Look for in a Wholesale Florist
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Are you opening up a new flower shop, or looking to switch suppliers? We know the task ahead may seem daunting, but we can provide the guidance that will get you on the right track. Here are five things to look for in a wholesale florist.
Do they grow their own flowers?
Try to find a wholesale florist who owns their own farm or has a partnership with flower farms. If they do, the flowers you receive will likely be a lot fresher. This means both better looking flowers and flowers with longer shelf life than the ones you would get from a cut flower wholesaler. Selecting a supplier that grows their own flowers eliminates part of the costs associated with a longer supply chain.
Do they offer a variety of blooms?
Your customers' picks of particular flowers changes with seasons, occasions, budgets, to name a few variables. Keeping a variety of blooms available in your store at all times widens your client base and increases your chances for repeat buyers.
How fast will you get your order?
When looking for a wholesale flowers supplier, make sure to ask for their delivery guarantee—how many days it takes them to deliver cut flowers to your shop. Additionally, make sure that the delivery timeframe refers to the number of days from the day the flowers are cut, not from the day they arrive at your wholesaler's packing facility.
Do they have proper flower processing facilities?
Once the flowers arrive from farms to the supplier's facilities, the blooms need to be processed quickly while being kept in a climate-controlled environment that extends their life and preserves their freshness. This means you need a supplier that operates out of state-of-the-art refrigerated warehouses with specialized wet packing and bouquet assembly facilities.
Are they easy to reach?
What are your supplier's hours of operation? As a business owner, you know that hours can run long, and work can be hectic. You may find it hard to place a timely order with a supplier if their hours of operation are limited. How many different ways can you get in touch with the supplier to place an order or get your inquiry resolved? It is a bonus if your wholesale flower supplier has an online ordering option and around-the-clock customer support.
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